New Leaf Paper

New Leaf Paper

 425 Water Street. Suite 275. Appleton, WI 54911, US

AboutNew Leaf Paper


New Leaf Paper’s mission is to be the leading national source for environmentally responsible, economically sound paper.


We supply paper with the greatest environmental benefit while meeting the business needs of our customers. Our goal is to inspire — through our success — a fundamental shift toward sustainability in the paper industry.


Our core values—authenticity and environmental leadership—are the heart of New Leaf Paper. They inform every decision, from business strategy to daily challenges. They are the foundation for our culture and our reputation in the market.


We champion the cause of building better values into business decisions. We hold ourselves and our products to the highest standards, and our credibility must be 100%. We are honest and upfront in our business relationships, and transparent about what goes into our products.


As environmental leaders, we are both educators and innovators. We teach the benefits of making environmentally responsible paper choices. We educate the marketplace about the imperative of changing our behavior today in order to manifest a sustainable paper industry tomorrow. We lead by example through our product innovation. Our market leading environmental product lines prove what is possible and open the way for competing products and a true market shift towards sustainability.


New Leaf Paper is one of the largest paper companies in the United States focused exclusively on sustainable, superior papers. Since 1998, we have led the industry with environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber papers. New Leaf Paper offers a wide selection of coated, uncoated and office papers, with 100% post-consumer recycled content (PCRF) and Forest Stewardship Council certification.

New Leaf Paper was founded with the mission of leading a shift toward sustainability in the paper industry. The company developed a unique approach to business, embedding its social and environmental values into every product line and every business relationship. New Leaf Paper’s innovative strategy is solving the classic “chicken or the egg” dilemma in the paper industry, in which both the supply side and the demand side of the market were unable to change their behavior. Leveraging the strength and clarity of the company’s mission, New Leaf Paper developed a market for truly environmentally responsible papers and served this market through leading product innovation.

Using this model, New Leaf Paper was first to market with 100% post-consumer papers of unparalleled brightness and printing specifications, including the first-ever 100% post-consumer recycled fiber (PCRF) coated papers, hybrid uncoated papers, book publishing papers and more. Its product innovation and market success has caused major paper manufacturers to take notice and to enhance the environmental design of their products — indirectly widening New Leaf Paper’s environmental impact. Thus, the company’s business activity both generates immediate environmental benefits and serves the company’s greater mission by pioneering markets and shifting the behavior of its competitors. New Leaf Paper strategy is one of continuous leadership and innovation in driving better and better environmental specifications in its products without losing sight of meeting the demands of the marketplace. This strategy has been critical in driving the company’s financial and social performance. Since its founding, the company has never sold any paper made with 100% virgin fiber, and every product line serves the company mission while meeting the business needs of our customers. New Leaf Papers have the highest recycled content and post-consumer recycled fiber content in each grade. In addition, New Leaf Papers are all processed chlorine free. During manufacture, New Leaf papers use up to 25% less water than virgin wood fiber paper.

New Leaf Paper has been widely recognized for our leadership, both in our environmental and design accomplishments. We strive to remain authentic and transparent in all that we do so that other companies can learn from our successes and work toward a similar mission of sustainability. New Leaf Paper continues to perpetuate our founding vision, developing the most sustainable premium papers available. Our team has decades of combined experience in the printing and graphics industry. We will continue to be on press with you with every sheet of paper we produce.