What are we about?
The first page was written
Our story began in 1928 and from then on, thanks to our quality, innovation and versatility, along with the prestigious brands we have by our side, we are both a nationally and internationally recognized market leader, something which we are very proud of and which helps us maintain our position as Mexico´s leader in paper
Mission
Develop and commercialize cellulose and paper products with the aim of satisfying our customers’ needs, thus creating value for our personnel and stockholders, as well as protecting the environment.
Vision
Be the best option for our clients and personnel by having a positive image within the community.
Principles
Reliability
Honoring our commitments.
Avoiding waste
Eliminating anything that does not add value to our products and services.
Great service
As Gandhi once said: The best way to find yourself is to lose yourself in the service of others.
Happiness
Spreading smiles.
Values
Solidarity
Reduce class differences.
Trust
More trust, fewer inspections.