Asia Pulp & Paper

Asia Pulp & Paper

Sinar Mas Land Plaza, Tower II, 5th Floor. M.H Thamrin Street No.51, Jakarta, Central Jakarta, Special Capital Region of Jakarta 10350, ID

AboutAsia Pulp & Paper

Asia Pulp & Paper (APP) Sinar Mas is a trade name of pulp and paper manufacturing company which delivers quality products to meet the growing global demand for paper, tissue, and packaging. Beginning as a caustic soda producer in 1972, we have grown into a global business with operations across Indonesia and China with an annual combined pulp, paper, packaging product and converting capacity of over 20 million tons per annum. Today, Asia Pulp & Paper (APP) Sinar Mas markets its products in more than 150 countries across six continents.

This growth is guided by our vision of a better future. It is what keeps us moving forward, creating new ways of living and innovating. Over the years, we have expanded our operations through the acquisition and expansion of our pulp and paper mills. It is our commitment to customer satisfaction that enables us to grow our share in paper sales worldwide and broaden our presence through offices in many countries.

As part of our vision for a better future, the integrity of our supply chain and our commitments to our Sustainability Roadmap Vision 2030 are crucial to our operations. Every day, we do our best to achieve sustainable forest and peatland management, market-leading product environmental footprints, and people-first sustainable operations. This vision extends beyond the countries where we operate.

We believe that the growth of our business is dependent on the support of the people around us: partners, employees, communities, and you. Together, we are growing our tomorrow.

Vision & Values

Vision & Values

As a leading global pulp-and-paper company, we believe in delivering innovation, sustainably and responsibly, working together to secure a better future of our customers, communities, employees, shareholders and you.

Growing Together

For almost 50 years, Asia Pulp & Paper (APP) Sinar Mas has been growing together with you, innovating and delivering quality products to meet the growing global demand for fine printing and writing paper, consumer and industrial packaging products, and tissue paper. Let us take a step back in time and revel in our journey from our humble beginning.

Humble Beginning

Asia Pulp & Paper (APP) Sinar Mas' founder, Eka Tjipta Widjaja, migrated from Fujian, China, to Makassar, Indonesia in 1930. In 1938, when he was just 15 years old, he worked tirelessly selling biscuits and candies from door to door to help his parents financially. By 1960, his hard work paid off when he eventually could afford to establish a small trading company called CV. Sinar Mas, which focused on importing textiles and exporting natural resources. Then in 1972, he ventured into a caustic soda