OMET Srl

Self-adhesive labels

Self-adhesive labels

The self-adhesive label market is growing rapidly especially in emerging countries and is characterized everywhere by innovation in design, materials and uses, and by the expansion into ever new market sectors. The special effects are often given by the use of cold gold, special paints or dies with complex shapes that increase the potential of the labels to hold on to consumers. The use of laminated effects and transparent print media are typical today. The printing technology on supports whose adhesive activates with pressure (Pressure-Sensitive) is well suited to labels with variable information (traceability / barcodes and weight / price labels, which use thermal or uncoated paper). The main reference markets are the food and beverage sector,