Company brands
Since its inception until 2005, the company produced non-branded products. In September 2005, STG JSC launched the production of consumer tissue products under its own brand Veiro, the design of which was updated in 2015. The transition to a new design of products was carried out during 2015-2016, in connection with which, products in both the old and updated design solutions were presented in the retail network.
STG currently produces products under the Veiro brand in the ATH (for home) segment and Veiro Professional in the AFH (out of home) segment.
Consumer products ("for the home") branded under the Veiro brand , include toilet paper, paper towels and napkins. In addition to its own production under the Veiro brand, third-party enterprises, under the strict control of STG OJSC , also produce a number of other personal hygiene products - paper handkerchiefs, wet wipes, cotton products and other products.
The brand is associated with freshness, health, cleanliness and care. For a better visual presentation, the company uses an image that everyone is familiar with and associates with a soft, fluffy and friendly rabbit. A high level of loyalty to products under the Veiro brand has formed among consumers, as evidenced by independent marketing research.
Professional products (“outside the home”) are produced under the Veiro Professional brand in three classes: Basic (Basic), Comfort (Comfort) and Premium (Premium). The quality of products increases when moving from one class to another: products of the Basic class are of standard quality, while being sold at an economical price; "Comfort" products have a quality above the average offered on the market, and the quality of "Premium" class products satisfies the most demanding customers.
