Decorative Solutions
Colours influence emotions, increase brand recognition, create cues for messages and ultimately affect purchasing decisions. Particular colours are more predominantly associated with certain product categories or sectors. Research your sector colours carefully at design stage. Colour is an essential feature of package design and constitutes a prominent component of the product’s visual identity
Use Bespoke Die Cutting to differentiate. Think beyond rectangles, squares, and circles; irregularly shaped labels can create a unique identity. Choices include extra-rounded corners, sharp geometric angles, two-part labels, torn-look edges, or custom shapes. If you have, an interestingly shaped container consider using an unconventional label shape to match.
Material Selection – build an identity, what suits the brand? There are innumerable material options to choose, from textured uncoated stock to glossy paper, or clear film for a “no-label look” and metallised for a distinctive shine. OPM has a vast range of options available to suit any desired look or application. Gloss paper, beautiful textured and uncoated papers, clear film, metallised options, and natural Kraft paper. We also have a variety of specialty materials that provide a unique look (e.g. leather, wood, holographic and more)
For performance and sustainability – Most brands are looking to engage their environmental responsibility, so why not choose a sustainable material. There are plenty of options available, whether it is recycled content, chain of custody certified, biodegradable, or made from unique waste products like sugarcane or limestone.
