Clearwater Paper Introduces Velora™ Lightweight Paperboard

Clearwater Paper Corporation has introduced Velora™, a new lightweight folding carton paperboard designed to deliver reliable performance, improved yield, and strong value for everyday packaging applications.

Velora is tailored for converters and brand owners seeking dependable packaging performance without stepping up to premium SBS grades. Developed for folding carton and foodservice uses, it combines strength, versatility, and reduced basis weights across the caliper range.

“Velora represents a strategic expansion of our portfolio, purpose-built for value, efficiency, and consistent converting performance,” said Arsen Kitch, president and chief executive officer. “It complements our premium Candesce® brand while offering customers a strong domestic option in the lightweight segment.”

“Converters today are focused on practical value—trusted performance, reliable supply, and lower cost per carton,” added Ruomeng Pang, vice president of marketing strategy and development. “Velora was designed to meet those needs, delivering the strength and printability required while helping reduce overall material costs.”

Velora’s lightweight fiber structure supports material reduction, helping customers meet sustainability goals and manage regulatory costs. Manufactured in the United States using both domestic and imported materials, it also ensures stable supply and consistent lead times.

The product meets key food-contact, health, and environmental standards, including SFI® fiber sourcing certification and compliance with FDA 21 CFR requirements.

Source: clearwaterpaper.com