Digital Marketing Strategies For Pulp, Paper And Forest Industries

Before the digitalization, traditional marketing ruled the marketing era. Most of the old marketing strategies fall under one of these following categories:

• Print
• Broadcast
• Direct mail
• Telephone

Print marketing is the oldest traditional marketing, which is when the paper industry manufacturers had more demand. But in the present generation, every business is directly or indirectly acquiring digital marketing for their betterment in sales.

Evolutionary innovations in digital marketing are bound to continue. All the tools of digital marketing increase the performance guide for future R&D efforts for better sales.

The tools of Digital Marketing includes:

• Website
• Search engine optimization (SEO)
• Paid search advertising
• Content marketing
• Marketing Analytics
• Social media marketing (SMM)
• Blogging and guest posting
• E-mail marketing

All the small and big business struggle to maintain a classified and standard digital marketing team, where they fail to built or maintain the constant development of the platform. But, B2B helps all the business by sharing their vast, constant, developed and standard platform of digital marketing.

Benefits of B2B Digital Marketing:

• International targeted audience
• Your audience can choose the way they want to receive the content
• Interaction in many possible ways
• B2B digital marketing is cost-efficient
• Data and results are easily recorded
• Higher exposure and engagement
• Real-time results
• Increase in leads
• Brand development

B2B ensures your presence and pushes your business into the stream of the industrial digital market. It's not an easy task to leverage a platform in the digital market, its effortful and time taking process. The efforts of the digital marketing team increase exposure to the platform and customers trust and satisfaction brands the platform. The outcome is purely based on the customer experience, integrated transactions, smarter and engaged workforce, customer collaboration, improved customer services with technological aspects like Big data and Internet of Things.

Digital Transformation of Pulp, Paper and Forest industry

The move to paperless business provides not only opportunities for digital transformation but also an incredible growth in the pulp and paper industry. In the digitalisation era, the pulp and paper industry will be described by self-organized intelligent ‘eco-systems’.
Instead of separated processes and functions in each mill, the entire value chain will build an interconnected cluster, continuously sharing and receiving information from each other. The main enabler here is digitalisation and information technology, which includes big data in a ’mega‘-cloud. These big data is connected to all the value chain participants, who are capable of gathering and transferring huge amounts of information.

Marketing strategies for pulp, paper and forest industries :

Digital Innovation:

Digital technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) improving digital marketing strategies. AI helps in improve pulp and paper quality, where AR ensures the safety of the workers while being cost-effective.

Customer Collaboration:

Collaborating with customers, pushing them to compete with the top company providing opportunities for growth and development.  Encouraging to develop new packaging materials and track detailed information for shipped goods, helping them stay relevant for customers.

Marketing Analytics:

According to a survey of senior marketing executives published in the Harvard Business Review, "more than 80% of respondents were dissatisfied with their ability to measure marketing ROI."  Marketing analytics allow you to monitor campaigns and their respective outcomes, enabling you to spend each dollar as effectively as possible.

90% of the self digital platforms report they are suffering from lack of digital skills, only 8% of companies feel they are progressing. And of all occupations employment of marketing managers are anticipated to grow 9% from 2014-24.

Marketing strategies also includes segmental analysis and market forecast. Segmental Analysis includes competition, regional production and regional consumption. Market Forecasting: it is of two types long-term market forecasting and short-term market forecasting. Long-term forecasting use researcher's technological market models, Short-term forecasting use econometric market models. These models are totally based on the amalgamation of studies related to business principles, economic outlook, regulatory frameworks and technology landscape, and also the financial performance of the company relies on the research study.

Commercial Line:

Our marketing automation is a great way to lead generation. Pulp and Paper develops a robust sales funnel and uses personalized outreach solutions to maintain the quality of the lead. Orchestration of business processes across marketing, commerce, sales, and services. Personalized experiences in context with each interaction, creation of a single, harmonized experience for your customer, while reducing the burden on employees and engage your customers on your channels.

Instead of falling back, come join your hands with our standard platform Pulp and Paper Technology and be a successful competitive manufacturer or supplier.