The Homag Group intends to further enhance its performance under the guiding principle of One Homag, group said in a statement. Organizational structures and processes are being refined and simplified. Further enhancements to collaboration with customers are a focal point of the initiative. “With this program, we want to bring the Homag Group to its full potential. We plan to generate sales revenue of Euro 1.25 billion and achieve an EBIT margin of 8 to 10% by 2020,” explains CEO Ralph Heuwing.
The worldwide business with plant and machinery will be managed in five global Business Units. In addition, there will be two Business Units responsible for the project business and the service business worldwide. All the Business Units have access to a global sales organization and are supported by high-performing central functions for finance, HR and IT. “Our aim is to establish clearly defined responsibilities and reduce complexity,” stresses Pekka Paasivaara who, together with Ralph Heuwing, will jointly head up the business of the Homag Group, with immediate effect. “By so doing, we will ensure our competitiveness and get ourselves fit for the challenges of the future.”
The senior executives of the Homag Group see growth opportunities not only in Asia and the USA, but also in the service and project business. At the same time, customer and market demands are also increasing. For example, quick delivery times and a competent global service continue to grow in significance.
According to Heuwing and Paasivaara, One Homag, which is to be implemented by the end of 2015, is not about reducing headcount. All locations will be given sustainable development prospects, and there will be no redundancies as result of the measures.