Life just got brighter for organizations that value the critical role that premium paper plays in successful brand marketing.
Sappi North America, a leading producer and supplier of diversified paper and packaging products, today announced it has increased the brightness of its Opus Sheet coated paper line to 94 bright, enhancing a versatile brand portfolio prized for its whiteness, shade consistency, stiffness and lower fluorescence.
"The increased brightness for Opus Sheets demonstrates Sappi's continued commitment to deliver brilliant brand experiences," said Jennifer Miller, executive vice-president of the coated business and chief sustainability officer, Sappi North America. "Opus is the most versatile line of premium coated paper in the market. The brighter Opus is in response to the needs of integrated marketers who want a competitive advantage and who take their brands and their reputation seriously."
The new brighter paper is available in the market now and strengthens Sappi's already formidable and functional Opus Sheet line, comprised of Opus, Opus PS and Opus DX digital. Opus papers are known as the professional's choice for high quality printing, recognized for consistent performance and unique color rendering capabilities across the broadest range of weights, sizes and finishes.
The heft and stiffness of Opus papers deliver a higher quality feel than any competitive grade at the same basis weight, and can handle tough pressroom conditions. They are optically engineered to reproduce more colors, making it easier to match press sheets to color proofs. Made with 100 percent renewable energy, Opus papers are environmentally responsible products featuring FSC® and SFI® Chain of Custody certification and Lacey Act compliance.
By increasing the brightness of Opus Sheets from 92 to 94 bright, Sappi further differentiates its visually distinct coated fine paper offerings, with McCoy papers at 96 bright and Flo Sheet papers at 88 bright.
For additional information on the product launch, follow Sappi on Twitter at @SappiNA and visit the company's Facebook page. For samples, please contact your Sappi Sales Representative, or call 1.800.882.4332.
About Sappi North America
Sappi North America, headquartered in Boston and a subsidiary of global pulp and paper group Sappi Limited, is the market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are the world's largest manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and the world's leading supplier of Release Papers for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labelling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.
Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 13,000 employees and manufacturing operations on three continents in seven countries and customers in more than 100 countries around the world.
Source : prnewswire.com