In anticipation of Grady Mulbery’s transition to President of Roseburg Forest Products in 2016, the company plans to reorganize some of its business lines to maximize the effectiveness of its people and resources going forward. Effective Jan. 1, 2016, Roseburg Forest Products will make the following changes to the organization.
Composites Manufacturing Director Mark Avery will be promoted to vice president of the composite panel business and logistics. Avery will be responsible for all aspects of the composites business, including sales and manufacturing for particleboard, medium density fiberboard and thermally fused laminates. He will also oversee a new logistics group that will combine transportation, national account customer service and reloads. Avery joined the company in 2011 as the plant manager for the Simsboro, La., particleboard plant and has served as director of composites manufacturing since 2013.
Vice President of Sales and Marketing Steve Killgore will assume the role of vice president of the solid wood business and marketing. Killgore will be responsible for all aspects of the solid wood business including sales and manufacturing for lumber, plywood and engineered wood products. He will continue overseeing the company’s marketing efforts. Killgore joined Roseburg in 2011 as the vice president of sales and marketing. He has 39 years of industry experience in a variety of roles, and earlier this month was named 2015 Lumberman of the Year by the Portland Wholesale Lumber Association in recognition for his contributions to the industry.
The changes create two new business lines – solid wood and composites – by combining the sales and manufacturing functions for each. Sales and manufacturing previously had operated independently of each other. Other areas of the company will remain as currently structured, Mulbery said.
“With the talent we have internally, we have the opportunity to take a fresh look at how we run our business,” Mulbery said. “We have worked hard to develop clarity in our organization and streamline the decision-making process. Being structured by business unit made the most sense internally and for our customers, as well.”
In addition, Thomas Gennarelli, currently director of transportation, is being promoted to director of logistics and planning and will report to Mark Avery. His merged group will comprise all functions within transportation and adds the logistics of our national account customer service group. The national account business is a significant growth area for Roseburg and this new alignment will facilitate better coordination and flow of our products.
Vice President of Resources Scott Folk, who oversees the company’s timberlands, log and fiber supply, will assume responsibility for Roseburg’s wood chip business and North Bend terminal facility. Folk joined the company in 2009 as vice president of resources.
“It is a testament to the bench strength of the company to be able to promote from within the organization,” Roseburg Chairman and CEO Allyn Ford said. “This new structure establishes a strong platform for the continued success and growth of our company.”