Smurfit Kappa has launched the Paper Navigator as the new positioning tool for its unrivalled portfolio of paper for packaging, as the company said in the press release received by Lesprom Network.
Smurfit Kappa offers a highly flexible approach to optimising the composition and performance of paper packaging based on a broad range of paper products and services, using both virgin and recycled fibres.
For packaging manufacturers and end customers, it takes into account all possible packaging considerations and constraints – from supply chain to product safety, sustainability and print and finish needs – to deliver cost-effective, quality paper solutions to meet specific needs.
The Paper Navigator is also rooted in sustainability which is at the heart of Smurfit Kappa’s processes - all paper products are developed with environmental responsibility in mind and produced in socially sustainable manner.
Intended for use alongside Smurfit Kappa’s unique set of software design tools and services, the Paper Navigator is part of the customer journey that focuses on delivering ‘right first time’ packaging solutions for businesses.
Alain Baudant, CEO of Smurfit Kappa Paper Division Europe, explains: “Our customers need more than just paper for packaging; they need help to leverage success over competitors. With our reliable and extensive Paper Navigator portfolio, we work collaboratively with businesses from every sector to deliver optimised paper solutions that increase packaging efficiency and performance. It reflects Smurfit Kappa’s wider commitment to maximising value for our customers, and working in a sustainable and innovative way to their benefit.”