News

UPM to launch wireless UPM Ella Store Labels

Helsinki, Finland, Friday 22 Feb, 2008

UPM has announced that it is going to launch a new range of its UPM Ella Store Labels at the EuroShop in Düsseldorf, Germany.

UPM Ella Store Labels are thin, flexible, and robust. Most importantly they possess the same excellent optical capabilities utilised in the first generation of UPM Ella Store Labels. The price labels can be viewed from any angle and are easily readable due to their excellent contrast. Also fonts and layouts on the labels can be customized to mimic retailer brands’ visual images. The paperlike look and feel of the labels are well received by retailers and their customers.

"The new wireless labels will further strengthen our current offering. With the small wireless labels, the retailers can automate many tasks and truly concentrate on servicing their customers. Also the stylish appearance and ability to promote the store brand will really make a difference in how electronic price labels can be used", said Jenni Virnes, Product Marketing Manager, UPM.